Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure their email marketing efforts are well-prepared, strategic, and effective.
Here are some key areas to focus on during your holiday email program review:
- Ensure that your automated feeds are actually on and working.
- Abandon cart emails have one of the highest engagement and conversation rates.
- Is your ESP capturing all abandoned cart / browse emails?
- Incorporate a first-time buyer nurture series.
Click Read More below for additional insight.
https://cohereone.com/is-your-email-program-ready-for-a-competitive-holiday-season/?utm_medium=email&_hsmi=277564155&_hsenc=p2ANqtz-96fU6CwoHgOK_VDuctDF4_LB6Y8T2iKlzhTwotht5tBpl7Je5p8z49dVlSEkmDrNSq8BiJHy0DVZfMkO1e3vjrXz6Ca2zCtrlFeoP43uEEU4PHSvk&utm_content=277564155&utm_source=hs_email
Related Posts
In the direct-to-consumer landscape, brands should employ an optichannel strategy to stand out, but it’s important to ensure that once a brand has a consumer’s attention, they make it worth their time. In this session, J.Schmid President Brent Niemuth will discuss: • What brands that lead the way have in common • Three important characteristics that set successful direct-to-consumer brands apart • A look at some case studies of brands driving action through optichannel strategies. Register Now at: https://lndnm.napco.com/20210913_BRU_WBNR_ELITE_5990_LP.html?partnerref=JSCHMID
Last month, a federal appellate panel revived claims that ad-tech company NaviStone violated a Pennsylvania wiretap law by allegedly tracking users who visited online retail sites. Since then, at least 10 new lawsuits with similar allegations have been filed against other web companies -- including online pet store Chewy.com, travel service Expedia, and real estate company Zillow.com -- NaviStone's lawyers said in papers filed Friday with the 3rd Circuit Court of Appeals. In a letter filed Friday with the appellate court, NaviStone's lawyers write that the new cases “illustrate that the panel’s decision effectively renders any company with a website accessible in Pennsylvania” subject to a lawsuit alleging violations of the state's wiretap law. NaviStone is calling attention to the new cases to bolster its request that the 3rd Circuit reconsider its recent ruling.
Think paper isn't sustainable? Think again! We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced Paper program. Ultimately this program helps protect endangered forests and threatened habitats. Learn more here. Thankfully, recycling has become almost a given in the corporate world and the majority of homes. But it's time to move into the new frontier, looking beyond recycling to tap more heavily into the other two, often overlooked R’s in the sustainability trio: reduce and reuse. These initiatives can reduce pollution and waste on the production side, while simultaneously giving consumers easier access to greener choices for their households, something that 88% of consumers reportedly want. As every business takes a different shape depending on operations and industry, finding ways to reduce and re-use at the corporate level is a complex and highly individual challenge. But some companies have found creative ways to limit their carbon footprint and give products a second life, forging the way for other companies to follow suit. So what can we learn from them? read more at: https://www.jschmid.com/blog/the-overlooked-rs-reduce-and-reuse/