The Power of Print – The Bellytip (royle.com)
What's a Bellytip? Essentially, a combination of a bellyband and a tip adhered to the front cover of a magazine with two strips of glue. The smaller tip appears to be a bellyband but doesn't actually wrap around the book. What are the benefits of a Bellytip? 1. The two strips of glue allow the piece to mail without the need for a polybag. 2. Allows the opportunity to save costs on manufacturing. 3. Helps reduce your carbon footprint. 4. It's interactive for consumers and is a great way for advertisers to stand out on the front cover.