Stevens Point Organizations Ignite Literacy Efforts for National Book Lovers Day

You’ve got a catalog marketing strategy in place that runs like a well-oiled machine. You provide your print partner with the creative, you get your in-home date, your website sees that uptick in web traffic, and you see that spike in sales that’s always so satisfying. As a catalog printer that’s been in business for nearly a century, we can tell you that this is how many long-time catalogers have run their programs. It’s not a bad thing, as consistency, repetition and reinforcement are what creates a brand. However, that isn’t to say there isn’t room to improve – especially when you’re looking to stand out better in the mailbox. If you’re not ready to make those types of changes, there are other options that are easier and free-er. Here are a few ways to improve your catalog marketing strategy that are quick, easy and painless: click read more below

Tidewater Direct announced that it has doubled down on its inkjet strategy with the purchase of a Screen 520NX inkjet press, which was installed in September and is currently operational. With an emphasis on uncoated stocks, the new press complements its existing 520HD which has now been in service for over 3 years. Both presses are located in Centreville, Md. and staffed 24 hours per day, and capacity is exclusively and uniquely sold to the trade. Prior to purchasing its first inkjet press, Tidewater saw an opportunity to partner with letter shops that were being asked to provide inkjet printing but did not have substantial volume to justify the investment in inkjet. This model which Tidewater calls an “inkjet revolution”, sought to supply the same wholesale customers that purchase forms and direct mail inserts inkjet printed product, to include rolls of forms, folded personalized letters, self-mailers, and post cards. With the 2nd inkjet press, Tidewater not only increases its capacity which improves flexibility, but the Screen NX adds a new economy and capability for uncoated direct mail letters.

Viridiam, a full-service print provider in Green Bay, WI, recently purchased a new Versafire LV from HEIDELBERG. The new five-color Versafire further expands the company’s digital print opportunities by offering customers spot colors and extended gamut printing. The new engine will also aid Viridiam in growing its digital print business that began five years ago with the installation of its first Versafire. A proud woman-owned business, Viridiam began in 2015 with the merger of two companies: HC Miller and Van Lanen. Both businesses were fixtures in the Green Bay community with roots dating back to 1887. Today, Viridiam serves a nationwide client base and prides itself on developing comprehensive solutions while focusing on a “speed to market” business model. The G7 certified company boasts four divisions “all under one roof”: commercial print, wide format, folding carton, and organizational products (medical charts, dividers, etc.). “By keeping everything in house, we can really economize a print buyer’s spend,” said President Nick Mares. “Additionally, we can save our customers a considerable amount of time by not having to deal with a variety of printers.”