Quad/Graphics Acquires Majority Interest in Rise Interactive
Quad/Graphics announced that it has increased its equity position in Rise Interactive, acquiring a majority ownership stake in the award-winning digital marketing agency. Quad/Graphics has owned a non-controlling interest in Rise since July 2016. The investment accelerates Quad’s ongoing transformation to leverage its strong print foundation as part of a much larger integrated marketing platform that addresses clients’ increasing need to reduce complexity and improve process efficiencies and marketing spend effectiveness. This industry-differentiating platform allows Quad to fulfill traditional agency functions, such as data and media strategy, while also providing integrated marketing execution across multiple channels – both online and offline. “We are pleased to strengthen our strategic partnership with Rise, which shares our Quad 3.0 vision for reinventing how clients plan, integrate, execute and measure campaigns more efficiently and effectively across all media channels,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. Click Read More below for additional information.