Creating a Memorable Unboxing Experience with Sustainable Materials
E-commerce is expected to reach $3.914 trillion globally by the end of 2020. And in order to snag a significant market share from the hundreds of thousands of competing e-commerce retailers that are just a few clicks away, differentiation is key. Direct to consumer (D2C) companies, in particular, allocate a lot of their budgets to marketing and branding — in some cases, 30 percent of sales. With consumers having more access to competitor products at their fingertips, D2C brands need to make a connection with consumers and give a reason to become a brand loyal customer. Unboxing also allows companies to showcase their brand through packaging, including their sustainability efforts.