Sonoco’s New Digital Printing for Displays Offers Brands Quality, Agility
Sonoco has invested in a state-of-the-art, direct-to-sheet digital printing press for the production of point-of-purchase displays and other promotional packaging. The high-speed, 6-color press enables brand owners to respond quickly to a dynamic retail and shopper environment without the need for costly overruns or printing plates. Sonoco’s digital solution offers several advantages over traditional flexography/lithography, including: •Improved print quality and display strength due to a touch-free printing process •Reduced cost and lead time from the elimination of printing plates •Flexibility and short-run advantages due to the lack of price penalties for smaller quantities •Nearly unlimited customization opportunities from 100 percent digital processes •Durable, fade-resistant printing made possible by high-quality UV inks.