Mondi partners with RetailX to identify five trends in eCommerce packaging
"We want to be at the forefront of understanding what consumers want when they are shopping online, and what they expect from the packaging protecting their purchases. This research has revealed five macro trends shaping the growing eCommerce packaging market, providing useful insights as we partner with leading retailers to co-create the most sustainable packaging solutions for their needs." Mondi Group eCommerce Director, Nedim Nisic. The five key trends are - Trend #1: Protection of goods and environmental considerations continue to be two of the strongest customer requirements Trend #2: Overpackaging is costing more than expected Trend #3: The unboxing moment matters Trend #4: Consumers are increasingly willing to pay a small premium for packaging that meets their needs Trend #5: The behaviour and trends of Millennials are driving the market