The Loyalty Loop: Get it Right, Drive the Next Order

So many businesses don’t do nearly enough to greet a customer warmly, and give them a brand hug at the all-important point of purchase.

Every business should carefully examine how all of your customers are being exposed to your brand.

“Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.”

Read More at: https://www.jschmid.com/blog/new-customer-journey/

Related Posts

Join us for a creative workshop at NEMOA (jschmid.com)

Join J.Schmid President & CCO Brent Niemuth as he hosts a hands-on creative workshop at the Spring NEMOA conference April 4, 2023. If you're not already familiar with NEMOA, here's what you need to know: • It's the only summit for true omnichannel marketers, helping brands harness the power of print in the marketing mix. • The thought-provoking discussions and enriching sessions are 100% guaranteed to drive actionable insights. • This is the last week to get the very best prices on hotel rooms. • And one more thing...we can offer you a 15% discount with code BRD15! That's right, it's a perk we get as a board member. So if you're interested in going, register now! Register at: https://web.cvent.com/event/9a4bcadf-2109-4eb0-8ea6-305c5c036d05/regProcessStep1?_ga=2.221219032.1124295288.1677590315-614130158.1677590315

U.S. Ad Market Expands For 13th Month In April (mediapost.com)

The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline's U.S. Ad Market Tracker. April also in the first month in quite some time to post an increase on top of a prior year increase, albeit a modest one: April 2023 was up 0.7% over April 2022. That said, the data indicates the U.S. ad market is well past its recessionary period and fully into an expansionary mode, with recent months rising at high single-digit increases or approach of surpassing double-digit ones.

Big Idea Campaign (jschmid.com)

Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea that ties everything together. An idea that resonates with the audience and makes them think about your product or service in a different way. Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. But when you build your marketing efforts around a campaign, and use that “big idea” consistently across all touchpoints, it’s more likely to get noticed, more likely to be remembered, and more likely to engage people on a human level. In other words, campaigns work.
Back To Top
×Close search
Search