6 Common Brand Positioning Strategies (jschmid.com)

Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer loyalty.

Here are six of the most common brand positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks.

get the details at: https://www.jschmid.com/blog/customer-loyalty-2-brand-positioning/

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