RRD GO Creative℠ Relaunches Global Creative Services as Alchemy by RRD℠
R.R. Donnelley & Sons Company announced the relaunch of its suite of global creative services under a new name: Alchemy by RRD℠. This relaunch aims to reinforce RRD’s commitment to elevating brand experiences through its creative augmentation and customized brand activation services. As one of three pillars that make up RRD GO Creative℠, Alchemy by RRD is a global creative studio and branding partner that can provide localized, personalized content and design across all touchpoints. The remaining pillars that form RRD GO Creative are Smart Work Solutions (AI-enabled solutions to digitize business processes) and The_Loft@RRD (a collaborative, data-driven innovation hub to advance long-term strategies). The creative solutions and services that make up Alchemy by RRD include: Branding execution and adaptation; Video and motion graphics; Strategic content development and editorial services; Web and microsite design and development; Digital marketing and marketing automation; Immersive and interactive experiences; E-learning services; Accessibility