Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok (independent.ie)

How do we take a brand that sells home furnishings and give them a more compelling reason to be considered? First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. We used powerful images and emotive copy to connect with the audience, inviting them to imagine a delightful scenario, evocative of the season. Finally, we created conceptual design to show how the campaign would play out across every touchpoint, ensuring the message is consistently strong, regardless of channel. We then repeated this process for each season throughout the year. Read the Case Study at: https://www.jschmid.com/blog/portfolio/grandin-road-fall-campaign/

That's right! Sign up for NEMOA's Fall Summit in Boston Harbor, MA and save 15% by using our code: BRD15. You'll join J.Schmid President & CCO Brent Niemuth as he delivers a keynote session on Messaging That Matters: Creating Powerful Content Across Channels. But that's not all! In addition to the Keynote Address, Brent will lead a hands-on workshop with Cindy Marshall, Founder & CEO of SHINE Strategy and Jason Baer, VP Sales & Marketing of Vermont Teddy Bear. This interactive session will explore the latest trends in Print Marketing. It's perfect for marketers who want to do a deep-dive into Strategic Planning, Merchandising, Creative & Messaging, Formats, and Circulation. Space is limited so register now! If you're not already familiar with NEMOA, here's what you need to know: • It's the only summit for true omnichannel marketers, helping brands harness the power of print in the marketing mix. • The thought-provoking discussions and enriching sessions are 100% guaranteed to drive actionable insights. Register at: https://nemoaevent.org/?utm_source=marketo&utm_medium=NEMOA&utm_campaign=website

Omnichannel Marketing Part 9: A Powerful Human Narrative - Garmin’s Women of Adventure campaign has been a bastion of the company’s sports, fitness and outdoor recreation division since it launched over 5 years ago. Recognizing the growing trend of predominantly male customers in their outdoor segment, Garmin launched an initiative focused on engaging the female community, proving that Garmin GPS and wearable tech can support and enhance their outdoor experiences. They started telling stories. Sharing photographs. Documenting adventures. All while inviting the fearless, persistent, and resilient women who live out their passions daily to engage with them across their platforms. By working with everyone from professional athletes to outdoor hobbyists, Garmin has created a space for women to engage with other women, whether they run, ride, sail, or anything in between. It’s a hook built on invitation, inclusivity, and a shared place to explore wide open spaces… together.