MIDLAND Postal Update by Matt Jensen
Did you know MIDLAND has been a proud supporter of the American Catalog Mailers Association (ACMA) for well over a decade, as both a member and an active sponsor? With how much of our customers’ catalog budget goes towards paper and postage, we firmly believe it’s the right thing to do. We wanted to provide an update on what the ACMA is currently focusing on and a call to action of how you can choose to help. For those not already familiar with the ACMA, they are a non-profit organization founded in 2007. The ACMA is the only industry association advocating specifically for catalog, online, direct mail, and other remote-selling merchants, as well as their suppliers. In recent years, the ACMA has had successes for the entire industry in postal enhancements, consumer privacy, and remote sales tax. Let’s look at some of the numbers. Our industry has seen five postage rate increases in the past 2.5 years. This is an average compounded increase of 39.6% for catalogs.