Sales in Juvenile Categories Continued to Rise in Early March
Unit sales of print books in the week ended Mar. 12, 2018, inched ahead 1% over the comparable week in 2017, at outlets that report to NPD BookScan. For the third consecutive week, the juvenile categories drove the sales gains. Unit sales in the juvenile nonfiction segment rose 8% over the week ended Mar. 11, 2017. Although children’s board books had a good week overall (unit sales were up 17%), two Chelsea Clinton titles helped lift sales in the category. She Persisted Around the World by Clinton and Alexandra Bolger sold more than 11,000 copies in its first week. The book is a follow-up to the pair’s She Persisted, which sold nearly 8,000 copies in the week, putting the titles in second and sixth place, respectively, on the category bestseller list. The release of the film A Wrinkle in Time pushed up two editions of the Madeleine L’Engle book into the first and sixth spots on the juvenile fiction bestseller list, helping raise unit sales in the segment 7%. Click Read More below for additional information.