Penguin Random House wants you to get off your phone and read a book for once (marketingbrew.com)

Welcome to 2022, when even our work computers tell us we’re getting too much screen time. And while it can be harder to cut back on medium screen, people seem to be more mindful about their small-screen time—some are even using flip phones.

As concern mounts over our collective tech habits and the potential damage of absorbing too much bad news—aka doomscrolling—publisher Penguin Random House saw an opportunity to get people reading with its new campaign, “Slow Down, Read a Book.”

“I think reading is positioned to help people escape and help people think more deeply, and help people relax. And it’s almost a foil to social media in that way,” Carly Gorga, director of creative strategy, brand marketing at Penguin Random House, told us.
more at: https://www.marketingbrew.com/stories/2022/09/01/penguin-random-house-wants-you-to-get-off-your-phone-and-read-a-book-for-once