Episode 3: Branding Isn’t a One-Time Effort

Print marketing offers a blend of many offline marketing touchpoints in the customer journey that multiplies marketing performance when incorporated into a comprehensive optichannel strategy. This course will cover: *New technologies and data-powered print marketing techniques *Top design concepts to consider *The importance of brand consistency across channels *Research: The power of offline marketing in optichannel campaigns. During the Track 1 presentations, you'll hear from leading experts including: *Brent Niemuth, President & Partner, J. Schmid *Tim M. Curtis, President and CEO, CohereOne *Ray Van Iterson, USPS *Sabine Lenz, Founder, PaperSpecs *Lisa Cross, Principal Analyst, NAPCO Research *Chuck Schonert, Director of Research and Development, Idealliance. sign up at: https://lndnm.napco.com/20211213_BUU_WBNR_ELITE_6082_LP.html

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old methods. Google Ads Data Manager -- the measurement tool announced Wednesday -- will become available in Google Ads early next year. The product roadmap includes rolling it into other Google platforms as the company continues to streamline the management and use of first-party data. Advertisers will learn about connecting data sources and ensuring consumer data privacy as the advertising industry heads into the new year, and Google deprecates third-party cookies for 1% of Chrome users globally in the first quarter of 2024.

Harry Quadracci founded the company 52 years ago this month. Harry’s son, Joel, is now CEO. He took over in 2006, as print continued its slow decline and before the great recession upended the global economy. “I did everything my father told me not to do, which was go public and buy broken down printing companies,” Quadracci told Adweek during Cannes Lions last month. It was Quadracci’s first time at the Festival of Creativity where the intersection of creative, brand, platform and production merge. It’s also the intersection Quad aims to transect with a rebrand resulting from a 15-year transformational journey. “For us, it was we better become the consolidator, or the consolidating is going to be done to us,” Quadracci said. While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.