ACMA Postal Committee Chairwoman Deborah Damore from printer LSC Communications posted this blog today, which we urge you to follow up on. In brief, in late May the Postal Regulatory Commission (PRC) urged all mail stakeholders to submit comments concerning the impact of the size and timing of the August 2021 postage rate increase, which was allowed since the PRC’s November 2020 ruling allowing for greater pricing flexibility for the USPS.
The deadline for submissions is July 31, 2022. The ACMA urges you to review the full blog and PRC letter and is happy to assist in your efforts. Simply email staff@catalogmailers.org for assistance.
read the blog post at: https://blog.lsccom.com/call-to-action-for-all-mailers?utm_medium=email&_hsmi=219401895&_hsenc=p2ANqtz-_84hROQTOX2kQ-NX0e3benhIjt9cL1J3HVnNzlU4lI7pXjwTMJVEysNyZn-TTX5kMfjJJDX4tDGnR6pMmUV_mfqHWKBA&utm_content=219401895&utm_source=hs_email
read the PRC statement at: https://www.prc.gov/sites/default/files/Stakeholder%20input%20for%20appropriations%20act%20study.pdf
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There is an idea about magazine media that Madeleine Frank Reeves, senior editor at Country Living, would like to confront head on. As an editorial intern in New York, she was told over and over again that to work in magazines you have to pick up and move to New York and then look for a job. “That’s simply not true.” She also suggests that many of the more harsh critiques of the industry are unfair and not necessarily accurate.
With all the depressing headlines lately, there are still positive stories to be told. Data suggests that 91% of adults have read magazine content in the past six months, and magazines still show the highest return on advertising spend (per the 2017 MPA Factbook).
“Many more titles are launching than closing each year, and the industry is still growing, in part by finding new ways to create revenue so that we can continue to bring incredible content to readers,” Reeves says. “I know I’m biased, but magazines are important—there’s real value in being able to flip a page to a beautiful opening spread and get drawn into a story you would have never otherwise seen, especially in a time when what people read is so dictated by what their friends are posting on social media.” Click Read More below for more of the story.