Top 3 Ways to Respond to the Direct Mail Postage Rate Increase Coming in July (piworld.com)

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you?

First Class Regular
One ounce stamped letter size pieces will increase to $0.60 each
One ounce metered letter size will increase to $0.57 each
One ounce Flats size pieces remain the same at $1.20 each

First Class Presorted
Mixed AADC letters will increase to $0.515 each
Mixed AADC cards will increase to $0.372 each
Mixed ADC Presorted flats will increase to $0.934 each

Standard Mail
Mixed AADC Letters will increase to $0.349 each
Mixed ADC Flats will increase to $0.854 each

Nonprofit Mail
Mixed AADC Letters will increase to $0.207 each
Mixed ADC Flats will increase to $0.648 each

The biggest takeaway from these rate changes is that presorted first class mail and flats are growing more and more expensive. Flats do have better ROI than letter size pieces even at increased postage though, so make sure you take that into consideration before you choose to no longer send flat size mail.
more at: https://www.piworld.com/article/direct-mail-postage-rates-increase-july-2022/

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