Aptar Beauty Introduces the First Fragrance Pump Available with PCR Content
Global leader in dispensing systems Aptar Beauty has released a new plastic fragrance pump made with post-consumer recycled resin (PCR). Color Code PCR is the first fragrance pump on the market to include up to 67%* of mechanical PCR Plus material without compromising on customization options and aesthetics. By integrating up to 67%* of mechanical PCR Plus content during manufacturing, Aptar reduces the product’s CO2 emissions by up to -39% versus the version using conventional resin. This number has been verified by a comprehensive Life Cycle Analysis (LCA) of the raw materials using Aptar’s internal Eco Design tool**. By choosing Color Code PCR over a conventional plastic equivalent, brands can reduce their Scope 3 carbon emissions, while benefiting from a ready-to-use PCR content claim. Depending on the region, using this pump may also help brands avoid some extra plastic packaging tax.