PEFC in 2019: from Niche to Mainstream
For this year’s PEFC Week, the PEFC family is gathering in Würzburg, where we first presented our logo in 1999, a few months before PEFC was founded. The meeting in Würzburg marked a turning point in the establishment of our organization. In 2019, we have been driving innovation via novel technological approaches and engagement in emerging issues through our projects and partnerships. We are striving to further increase our communications effectiveness through new online campaigns, including a video campaign and our annual photo contest. We focus our engagement in emerging sectors such as construction, packaging and fashion and forge new partnerships that will benefit millions of smallholders.