Print Unit Sales Rose 2.3% in Mid-May (publishersweekly.com)
Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. The relatively small increase is due in part to last year’s release at this time of The Ballad of Songbirds and Snakes by Suzanne Collins, which sold more than 271,000 copies in its first week. As a result of Ballad’s blockbuster performance last year, units in the week dropped 24.4% in the young adult fiction category. The juvenile nonfiction category had its worst week so far this year, with units falling 21.3% compared to the week ended May 23, 2020, when parents were still heavily buying books to teach their children at home. My First Learn-to-Write Workbook by Crystal Radke was #1 in the category last year at this time, selling more than 20,000 copies, and it was tops again in the most recent week, selling just over 7,000 copies.