Blue Till Receipt Transformed Into Ad Space
The blue thermal paper from Koehler Paper, known under the trade name Blue4est®, is becoming increasingly popular due to its sustainability; a result of a complete absence of color developers and that it can be easily disposed of as wastepaper. The blue checkout rolls from the world’s leading thermal paper manufacturer from Oberkirch have now become the subject of a promotional campaign in the Renchtal region. Eight businesses and restaurants from the city Oberkirch have come together voluntarily to use their logos on the back of the blue till paper in an act of solidarity to campaign for a green Renchtal. In addition to the eight logos, they are also highlighting the main advantage of the blue thermal paper: It is environmentally friendly and can be recycled. This makes it clear to customers that their blue receipt is helping to protect the environment and represents an even greener Renchtal.