Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers
Jeff Bezos is taking the challenge of social selling into his own hands. Amazon has debuted an Instagram-like social discovery and selling feature called Amazon Spark, which it's been testing in beta for months, according to TechCrunch.
“Amazon Spark is a place to discover things from people who share your interests,” the marketplace behemoth writes on its website. “Whether you're looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover — and shop — stories and ideas from a community that likes what you like.”