New research reveals Conscious Consumerism will keep sustainability a top priority for businesses
*61% of consumers expect the brands they buy from to have clear sustainability practices *Customer experience / satisfaction is the leading metric businesses (58%) use to measure return on investment from sustainability practices *Two-thirds of UK businesses struggle to measure impact of their sustainability strategies *Sustainability to remain a priority for businesses in post Covid-19 era *A new survey by packaging leader Smurfit Kappa has provided insights into how Conscious Consumerism is continuing to drive the need for UK organisations to embed sustainability into business operations. With a growing demand for higher transparency of companies’ sustainability practices amongst a new generation of consumers, the survey also highlights how two thirds of UK businesses struggled to measure the bottom-line impact of their sustainability strategies.