Cascades Fluff & Tuff (TM) wins the Tissue – Innovation Award at the 9th edition of the Pulp & Paper International Awards
Cascades Inc. is pleased to announce that it received the Tissue – Innovation Award for its Cascades Fluff & Tuff™ brand at the 9 th edition of the Pulp & Paper International Awards, which took place in Brussels on November 29. Cascades Tissue Group launched the national brand on March 14, 2017 . "We launched a line of toilet paper and paper towels that is among the softest and strongest on the market, while maintaining all of the green properties our products are known for. Our objective was simple, to offer consumers the comfort and performance they're looking for in a product, while also protecting the environment. We wanted our new and improved products to become the brand of choice for more and more families across the country, and we are achieving this goal. Convincing the industry of the innovative value of products and winning over consumers in a matter of months was a considerable but worthwhile challenge," said Jean Jobin , President and Chief Operating Officer of Cascades Tissue Group. Click Read More below for additional information.