Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019 (mediapost.com)

The U.S. ad market has fully recovered from the recession of 2020-21, with full calendar-year spending rising 18% vs. 2020, and 9% vs. 2019, according to a Standard Media Index analysis of the U.S. Ad Market Tracker, a collaboration with MediaPost indexing total U.S. ad spending from the pool of agency holding companies and independent agencies’ actual media buys.

A separate analysis of month-by-month data by MediaPost, however, reveals that the expansion has been decelerating through year-end 2021 (see related story).

As robust as the recovery has been, SMI’s analysis indicates it has been far from even across the major media.

While digital media have surged at double-digit increases throughout 2021, the picture is far more erratic for TV, radio, out-of-home and print media, according to a quarterly analysis conducted by SMI (see table below).
more at source: https://www.mediapost.com/publications/article/370493/full-year-ad-spending-surges-18-vs-2020-9-vs.html

Related Posts

Time Inc. Reports Third Quarter 2017 Results

Revenues decreased $71 million, or 9%, in the third quarter of 2017 from the year-earlier quarter to $679 million, reflecting declines in Print and other advertising and Circulation revenues, partially offset by growth in Digital advertising and Other revenues. The U.S. dollar relative to the British pound did not have a significant impact on Revenues for the quarter ended September 30, 2017. Operating Income (Loss) was income of $51 million for the three months ended September 30, 2017 and loss of $167 million for the three months ended September 30, 2016. We recognized Asset impairments of $188 million, related primarily to a domestic tradename intangible, during the three months ended September 30, 2016. Click Read More below for additional information.

Pearson appoints new chief strategy officer

Pearson PLC has appointed a chief strategy officer to help drive its transformation to a digital learning company. Jonathan Chocqueel-Mangan, currently chief strategy and transformation officer at Kantar Consumer Insights, joins Pearson to lead the strategic planning process, working with the executive team and board to shape and execute the plan for the business. He will also play a role in generating insights into trends and market opportunities to help drive future growth. He will report to John Fallon, chief executive officer. John Fallon, chief executive officer of Pearson, said: “Jonathan has an impressive track record in developing business strategy, working at board level over many years, achieving impressive results. He is exactly the kind of world-class talent that Pearson is targeting to ensure we become the digital winner in education.” Click Read More below for additional detail.

USPS Service Performance Holds Steady Across All Mail Categories

FY2023 first quarter service performance scores covering Oct. 1 through Oct. 14 included: *First-Class Mail: 92.9 percent of First-Class Mail delivered on time against the USPS service standard, consistent with performance from the fiscal fourth quarter. *Marketing Mail: 94.4 percent of Marketing Mail delivered on time against the USPS service standard, consistent with performance from the fiscal fourth quarter. *Periodicals: 87.6 percent of Periodicals delivered on time against the USPS service standard, an improvement of 0.7 percentage points from the fiscal fourth quarter.
Back To Top
×Close search
Search