Direct Mail Printing Outlook for 2022: Still Remains as a Shining Star (piworld.com)

As we close in on two full years of the pandemic, lockdowns, Zoom meetings, and lives lived through screens, experts are finding that digital fatigue has firmly set in. Everyone is looking to make connections that don’t involve the light of a computer, phone, or tablet. Direct mail — a brand’s old and trusted friend — is one of the answers.

“Businesses are realizing with digital fatigue that direct mail can play a critical role of getting attention,” notes Jeff Heyman, VP of product development and e-commerce for FedEx Office. “Direct mail is an integral part of the most successful marketing strategies that combine digital and physical communication.” He continues, “Customers are longing for connection after being home for so long and direct mail gives that to them. It allows businesses to communicate that they are open for business, and how they have adapted their business throughout the pandemic.”
much more at source: https://www.piworld.com/article/2022-outlook-direct-mail-printing/

Related Posts

Sudden Energy Surcharges Putting the European Printing Industry at Risk (whattheythink.com)

Following multiple reports from Intergraf’s member companies of sudden and significant energy surcharges imposed by their paper suppliers, we call for an open and transparent dialogue to de-escalate tensions. Such dialogue is essential to ensure good business relations between our two closely linked industries. European printing companies are shocked following the application of unannounced energy surcharges by paper suppliers across Europe. In the last few days, numerous companies are reporting to Intergraf’s national member associations about letters received from many different paper suppliers imposing energy surcharges with immediate effect – irrespective of the date of order, i.e. on already agreed delivery contracts. Intergraf and our members are concerned about this unsustainable increase, which we find contrary to any conventional commercial practice or trustworthy business relation.

Heidelberg achieves net profit after taxes for first half of year

•Group sales almost the same as previous year at €1,054 million •Operating result (EBITDA) improves from €45 million to €60 million – EBITDA margin reaches 8.2 percent in second quarter •Net result after taxes increases by €28 million – positive half-year result for the first time in ten years •Success in strategic development – high demand for digital presses, establishment of new business models, and kickoff of a transformation program to drive operational excellence. Click Read More below for additional information.

Pittsburgh Mailing Purchases Xerox Rialto 900 Inkjet Press with Dynamic Perforator

With up to 5 million pages of direct mail each month, Pittsburgh Mailing, looked to inkjet technology to provide more speed and a full color multifaceted press that could accommodate fluctuating high volumes. The Pennsylvania-based company chose the Xerox Rialto® 900 Inkjet Press with Dynamic Perforator as it checked every box as a productive solution that could print, stack and provide inline dynamic perforation and edge trim. “Not only will the Xerox Rialto eliminate the need for mono overprint on offset shells, the new press will enable a quick transition to continuous feed inkjet products and help us compete with low-cost alternatives,” according to the president and CEO Kurt Smallhoover. Smallhoover says Pittsburgh Mailing added the production inkjet to its fleet of Xerox presses after surpassing $12 million in revenue, with monthly outputs increasing by nearly 50 percent. The high speed, small footprint and unique roll-to-cut sheet press makes the transition to inkjet affordable and is perfectly suited for the direct mail market. Click Read More below for more of the story.
Back To Top
×Close search
Search