New Green Claims Code Published

Greenwashing is high on the agenda for organisations and campaigners keen to stop companies making false claims about their eco-credentials. Discover how the CMA and Two Sides are tackling this costly business tactic.

The COP26 conference in Glasgow has highlighted many things about the climate emergency, not least the lack of time the planet has before it reaches the environmental point of no return. But one aspect of tackling climate change that’s been brought to the attention of the wider public is Greenwashing – the act of companies making promises to help the environment while continuing to harm it.

The ease with which companies can make uncontested claims about their green credentials was highlighted by an entirely fake private jet company being accepted as an official member of two different UN carbon reduction initiatives that also included Heathrow and BAE Systems.

Created by activists The Yes Men, the fake company, Yasava, claimed to be based in Switzerland with aircraft that produced oxygen rather than carbon dioxide, resulting in “a sub-zero CO2 carbon footprint, effectively contributing to pro-active reversal of atmospheric greenhouse gas effects.”
more at source: https://www.twosides.info/UK/new-green-claims-code-published/

Related Posts

American Forest & Paper Association Responds to Introduction of the “Trillion Trees Act”

“Sustainable forestry is a core value among AF&PA members. Our country boasts 20 percent more trees than it did on the first Earth Day celebration nearly 50 years ago, and the U.S. paper and wood products industry plays an important role in helping keep forests as forests. "Efforts to plant more trees are an important piece of a complex puzzle. This is why the paper industry has the most comprehensive set of quantifiable sustainability goals of any U.S. manufacturing industry in our Better Practices, Better Planet 2020 initiative. With goals centered around increasing the amount of certified fiber we procure, increasing paper recovery, improving energy efficiency, reducing greenhouse gas emissions, and reducing water use - among others - we are proud of the holistic approach our industry has adopted to ensure our resources will be available for future generations just as they are today.

November 15th is America Recycles Day

November is a great month to renew your commitment to reduce, reuse, recycle, and buy recycled! Did you know the national recycling rate has increased over the past 30 years to its current rate of 34%? The paper recycling rate is even higher! In 2017, 65.8 percent of the paper consumed in the U.S. was recovered for recycling. This is double the annual paper recovery rate since 1990. To read more about this incredible paper recycling success story, visit PaperRecycles.org. In an effort to increase recycling across the country, Keep America Beautiful started the initiative, America Recycles Day, to encourage organized events that reduce total waste produced and maximize landfill diversion. It is the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States. In celebration and recognition of the day, we encourage everyone to take the #berecycled pledge. Click read more below for additional detail.

Logging company’s suit against Greenpeace tossed

A logging company’s lawsuit accusing Greenpeace and another environmental group of libel and racketeering for describing the company as a “forest destroyer” was dismissed Monday by a San Francisco federal judge, who said the organizations were exercising their freedom of speech. Resolute Forest Products alleged that Greenpeace and a Bay Area nonprofit called Stand had engaged in a “disinformation campaign,” starting in 2012, about the company’s logging in the boreal forest of northern and western Canada to boost their own fundraising. The company said Greenpeace had to retract its initial claim that its logging had violated the terms of an environmental agreement, and had falsely accused Resolute of endangering caribou in an area where the company did little logging. Greenpeace also labeled Resolute as a “forest destroyer” even though it logs only a small part of the forest, the company said. Click Read More below for additional information.
Back To Top
×Close search
Search