Time Inc. Joins Dentsu Aegis Network’s M1 Publisher Addressable Marketplace
Dentsu Aegis Network announces that Time Inc. has joined its Publisher Addressable Marketplace (PAM), in which premium publishers make their inventory available addressably via the network’s people-based marketing platform, M1. M1 provides direct publisher integrations with the world’s leading publishers, giving clients even greater ability to use their own consumer data to reach their audiences seamlessly, in a premium, brand-safe environment.
Time Inc.’s premium, trusted content brands and large scale creates significant first-party data which expands the individual reach of PAM and further strengthens M1 as the largest people-based platform in the US. Time Inc. contributes:
·168 million unduplicated reach (nearly 7 in 10 Americans)*
· 106 million mobile unique IDs (1 in 2 US mobile consumers)*
· 51 million millennials (nearly 7 in 10 Americans)*
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