Freedom Signs Letter of Intent to Purchase Assets of Suncraft Technologies (piworld.com)

Welcome back to school, students, faculty, and staff! With the pandemic past us, it seems as if the world is returning to normal, classes are in-person, and campuses and universities across the U.S. are full of energy once again! Higher Education marketing and communication are crucial to engaging students and staff while giving them a sense of community and belonging. It’s just as important to make those external networks of alumni, donors, and corporate partners feel included and valued, whether that be through digital communications or print. Through our experience printing and representing universities for over 50 years, we compiled some insights to consider incorporating into your marketing plan for the upcoming school year and how you can elevate your university’s magazine(s).

European printing companies have warned that industries such as food and consumer goods could suffer significant disruption to their supply chains because of a growing shortage of paper. Strikes by thousands of workers at mills owned by forestry group UPM-Kymmene in Finland have exacerbated paper shortages that started with an unexpectedly strong rebound in demand after lockdowns eased. “You’ve got paper prices spiking and everyone chasing too few tonnes,” said Iwan Le Moine, director of EMGE, a consultancy. “It’s an absolute mess.” Finat, which represents more than 1,000 European label producers, has warned of supply disruptions because of shortages in specialised paper types.

Overcome with an increasing influx of work, Matrix Imaging Solutions was in search of a solution that could help them handle the mounting demands of customers all while keeping costs down. The print provider turned to inkjet for the technology and to Xerox for the right inkjet solution. After a thorough search, Matrix added a Xerox Brenva HD Production Inkjet Press to their production family.