Aptar Announces Strategic Collaboration with YAT, a Chinese Online Skincare Company
Aptar will leverage YAT’s expansive market insight database, focused on specific consumer skincare needs and skincare profiles, and will use YAT’s in-depth experience in customized turnkey solutions as well as online product distribution and promotion to bring new solutions to market. The collaboration will significantly bolster Aptar’s product and service offerings in China, along with innovation capabilities, by combining Aptar’s expertise in innovative, sustainable and quality manufacturing of packaging solutions together with YAT’s profound understanding of the Chinese consumer, concept design and development expertise, digital marketing capabilities and ingredient based influencer pool, which are increasingly essential in accelerating new product launches that are well received by the market.