Can Sustainability ROI Boost the Bottom Line?
By giving economic value to forests, we can enhance our sustainability efforts as well as our business. That was Domtar CEO John D. Williams’ message at a New York University Stern School of Business event in March. NYU’s Center for Sustainable Business hosted leading academics, investors, corporate sustainability executives and nonprofit leaders to discuss how companies assess sustainability ROI (return on investment). “If we don’t have sustainable forests, we have no business,” Williams says. Domtar recognized this years ago, and we were early adopters of sustainability standards and third-party certification. At the event, Emily Chasan, sustainable finance editor at Bloomberg News, asked Williams several questions about how companies can identify, track and monetize sustainability returns driven by innovation, operational efficiency, employee engagement, brand enhancement and risk mitigation, and how those efforts can lead to better decision-making by the C-suite and investors. Click Read More below for additional detail.