Warm beige – the new white for hygiene products
Although many of us use products containing fluff pulp, some of us daily, it is one of those materials which is surprisingly unknown to the wider group of consumers. Fluff pulp is a type of wood pulp typically used in absorption cores of baby diapers, sanitary pads, incontinence products and various forms of air-laid nonwoven products. Not many consumers know what fluff pulp is, and that it in many cases is the only natural raw material in a typical disposable hygiene product. Even if a single absorbent hygiene product only contains a few grams of fluff pulp, the massive number of products consumed every day make that global fluff pulp market big. In 2023 it is projected to reach over 7 million tons globally (Global Fluff Pulp Consumption, projection according to Smithers). We describe NaturaFluff Eco as an oxygen delignified fluff pulp. This means that it is not bleached, only treated with oxygen to remove the remaining lignin after the cooking of the pulp. By not bleaching the fluff pulp we save approximately 80 kgs of bleaching chemicals per airdried tonne of fluff pulp. This corresponds to a saving of the carbon footprint by more than 30% compared to bleached fluff pulp.