American Forest & Paper Association Releases December 2020 Boxboard Monthly Report

If you’ve been in the conversation about sustainable packaging at all in the last few years, you’ve seen the rise in use of recycled content in plastic packaging. But what exactly is post-consumer recycled (PCR) content, and where does it fit into the sustainable packaging landscape? Is it really sustainable? In this Deep Dive we’ll focus on PCR in plastic packaging. Post-consumer recycled content refers to materials that have already been used by consumers, recycled, and then repurposed into new products, including packaging. A piece of packaging is said to have some percentage of PCR – if for example, a plastic bag with 20% PCR was made of 20% recycled content, and the other 80% was virgin (new) content. In the world of sustainable packaging, PCR is most commonly part of the discussion in plastics (you may also hear PCR spelled out as “post-consumer resin” in the context of plastics), but most kinds of packaging can have recycled content – glass, metal, paper, and more. For whatever reason, the term PCW (post-consumer waste) is sometimes used, especially in paper products, but the concept is the same.

Georgia-Pacific seeks to grow its retail consumer tissue business through a $150 million investment in its facility in Halsey, Oregon. Investments at Halsey, which started in 2022, will increase production capacity for high quality bath tissue, with initial production expected in 2025. When the work at this facility is complete, Georgia-Pacific will have invested more than $200 million in paper machine and converting assets. “This truly is an investment in our customers and consumers who appreciate the quality of our products,” said Vivek Joshi, president of the retail tissue, towel, and napkin business for Georgia-Pacific. “It is a clear indication of Georgia-Pacific’s focus on growing our premium tissue business and creating products that consumers value.” The Halsey facility makes both bath tissue and paper towels for the consumer market, and the improvements will support Georgia-Pacific’s premium tissue offerings, such as Quilted Northern Ultra Plush® tissue, as well as customer branded tissue.

At the beginning of December last year, Heidelberg China and Gallus Shanghai jointly organized in the Print Media Center in Shanghai a launch event for the Gallus Labelmaster in China. Around 160 guests from label print shops in China and Region Asia as well as media journalists attended the event. They were able to watch live demos of the Gallus Labelmaster in label production and experienced a new height in leading label printing. “We are extremely optimistic about the future development of packaging and label printing in China”, explains Benny Huang, CEO of Heidelberg China. “In recent years, with an increasing middle class and accelerating urbanization processes, there are more and more specific requirements on packaging and label. It is our duty to continue providing high quality products and services for packaging and label print shops in China.” Asia has become the fastest growing label market in the world. It is expected that by 2019, the Asian label market will have increased by 5.5%, in which the growth rate of self-adhesive labels will reach 6.3%. “Owing to the higher cost of raw materials and labor today, print shops are paying more attention to productivity”, describes Teddy Jiang, General Manager of Gallus Shanghai. “At the same time, influenced by consumers and branding goods manufacturers, packaging and label printing is moving towards short run, multiple orders and product diversification.“ Click Read More below for additional information.