As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
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Not enough paper for your catalog? Direct mail to the rescue! If catalogs are a main part of your marketing mix, then you know how valuable they are for driving sales and maintaining customer loyalty. But, with today’s supply chain challenges, you may be having trouble finding paper and press time for your full mail plan. The challenge with a catalog is that only a few printers do it well and it uses a fair amount of paper. With current capacity issues at printers and limited paper supply, it’s hard to get a catalog (or all of your catalogs) in the mail. So, what to do? Don’t stop mailing! According to the ANA 2021 Response Rate Report, direct mail drives the highest ROI for all media. Physical mail drives engagement so consider other forms of direct mail in place of the catalog. Learn more at: https://www.jschmid.com/blog/print-even-when-paper-supplies-are-low/
Sustainability is no longer a one-size-fits-all message. As more consumers become aware of environmental issues, their attitudes and actions toward sustainability vary widely. A recent international report by GlobeScan, backed by a mix of global brands and environment-focused initiatives, sheds light on these differences—identifying four distinct consumer mindsets regarding sustainability. These insights can help brands, including those in the print and paper industries, tailor their messaging and products to better engage customers. Based on a survey of over 30,000 consumers across 31 markets, GlobeScan’s Road to 2025 report categorizes consumers into four groups: Anxious Inactives, Indifferents, Enthusiasts, and Minimalists. Each group requires a unique approach to encourage more sustainable behaviors. Let’s explore each mindset and how companies can effectively reach them. Anxious Inactives (28%) - The largest segment of the population, Anxious Inactives, are environmentally conscious but feel overwhelmed by the scale of the climate crisis. Many of them—especially Gen Z consumers—experience guilt and anxiety about their personal impact, which often leads to inaction.
April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are carefully evaluating their options. Sessions were up 9.64% year-over-year, indicating heightened consumer interest or browsing activity across retail websites. However, despite the traffic growth, orders were down -0.68%, suggesting that while more consumers are browsing, many are hesitant to follow through with purchases. A significant influence was the ongoing impact of tariffs introduced earlier this year, which led to higher prices on select categories, particularly electronics, home goods, and apparel. Price-sensitive consumers may have deferred purchases or shifted to lower-cost alternatives, contributing to the flat demand growth of just 0.27% year-over-year.