Aptar Beauty + Home Ready Showcases Omnichannel Packaging Solutions & Approach
The scale and importance of e-commerce has been felt worldwide especially during the current pandemic and is here to stay. It has been the fastest-growing channel as consumers shop online, on their smartphones and through social media. All have come to expect a seamless shopping experience, the omnichannel approach, across multi-platforms from brick and mortar (click & collect) to online. “At Aptar Beauty + Home we are READY to deliver our strategy by focusing on our enablers – sustainability, digitalization and transformation. Offering sustainable and e-commerce capable solutions is critical today. Packaging is the first interaction a customer has with our clients’ products. How it arrives, how it is disposed, and the overall customer experience is what our team is working on every day.” shares Marc Prieur, President, Aptar Beauty + Home.