Smurfit Kappa reveals how packaging is key differentiator for ecommerce sector
Smurfit Kappa explored the part that packaging can play in boosting online sales in an eCommerce event last week. During the week-long event, the packaging leader launched an array of innovative new concepts and services designed to optimise performance in the rapidly growing eCommerce sector. Over 150 visitors, including brand owners and etailers, came to the event which also included interactive exhibitions and demonstrations of how packaging can differentiate a product offering. A range of tools tailor-made for the eCommerce sector were unveiled at the event including one which is used to define the exact type of packaging required to prevent product damage during the supply chain and another that kick-starts the processes to ensure fit-for-purpose automation solutions. Click Read More below for additional information.