Successful Coffee Cup Recycling Scheme Exported to Europe
DS Smith, the leading sustainable packaging company, announces today that it is expanding its coffee cup recycling programme to Europe through its De Hoop Mill in the Netherlands. The launch, which follows a successful trial at the mill, aims to tackle the 4.5 billion disposable coffee cups currently used by coffee lovers in Benelux annually and stop them ending up in landfill or incineration. The recycler first introduced a bespoke recycling approach for cups at its Kemsley Paper Mill in the UK. As a result of efforts by DS Smith and others in the industry, coffee cup recycling has increased from 1 in 400 to 1 in 25 cups over the past two years in the UK1. It is determined to see an equally powerful impact in Europe, which is the largest market of coffee drinkers on the planet, representing 30% of the global coffee market.