Printed books have a positive future, a new survey indicates
There is a bright future for printed books, a recent survey finds. According to the results, printed books will continue to be important, relevant, interesting and still very much appreciated compared to e-books and audiobooks. As one of the leading book paper and cover providers, Stora Enso conducted a study with 80 in-depth interviews in 13 countries across Europe, Asia and North America together with research company Opticom International. The aim was to gain a better understanding of the challenges and opportunities regarding book publishing and consumption. Participants included publishers, retailers, printers, merchants and new players such as audio and e-book publishers as well as companies that transfer physical books into digital format. “One of the main findings was that there is a positive future for printed books”, says Essi Lauri, VP, Head of Segment Newsprint & Book, in Stora Enso Paper division. Click Read More below for additional information.