CEPI Pledges To Support A Transition Towards Sustainable Products
The European paper industry fully supports the EU ambition of making Europe the world’s first climate-neutral continent by 2050 and building a European circular economy. The carbon neutrality objective requires the European pulp and paper industry to become even more sustainable, efficient and innovative. The pledge has been taken by the industry as a whole, covering diverse products and materials made in the sector. Cepi, as the organisation representing the industry at EU level, will also leverage its existing networks within users of paper and forest fibre products, including many major companies with a global footprint. This will ensure that the pledge gains enough traction and has a real impact on climate neutrality, resource efficiency, and circularity. The new commitment is based upon three main pillars: *The achievement of full circularity performance for paper-based products and packaging. *The acceleration of innovation to replace fossil-based materials. *Ensuring responsible sourcing for paper-based products and packaging.