PEFC to Strengthen its Trademark Protection
The increasing value proposition that the PEFC brand provides to forest owners, companies and society as a whole, also confirmed by the first PEFC/GfK Global Consumer Survey that showed the PEFC label to be the most trusted forest certification label, comes with a downside: namely uncertified companies and organizations that try to associate themselves with PEFC’s reputation and brand trust by fraudulently misusing the label and claims.
Ultimately, this puts at risk the good work undertaken by millions of actors from the forest, throughout the supply chain to the final consumer. PEFC is therefore taking steps to strengthen its trademark protection. PEFC is clear in its objective of protecting certified forest owners, companies and consumers against the abuse of the PEFC label and claims.