Royal Mail Market Reach launches ‘Physically Irresistible’ showcasing the power of direct mail

Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of a campaign and how disruptive a “big idea” can be. And how powerful it can be—helping us consider their products for the first time, or again in a whole new way. But for a campaign to reach—and disrupt—the most people, it must be executed across all touchpoints (in digital and in print). Which means your latest campaign absolutely belongs in your catalog. And not just on the opening spread. A catalog gives your brand multiple opportunities to separate itself with a big idea, and I’ll take you through three examples to prove it. See all 3 at: https://www.jschmid.com/blog/disruptive-catalogs-part-4/

Customer loyalty is much more nuanced than points-based rewards programs! Explore five research-backed strategies with real-world examples from brands like Patagonia, Lego, Native and more. You'll walk away with a score of new ideas that you should embrace to drive true loyalty and connection. Lauren Ackerman, VP Client Strategy at J.Schmid will share insights related to customer loyalty and translate them to marketing tactics that will: • Use emotion to move your audience • Build a strong community with social media and in-person events • Refine the customer journey around the points of the purchase – online and offline, from triggered emails to the box experience • Turn error into opportunity by above-and-beyond handling of returns and mistakes • Prove you “know” them with customer journey messaging, personalization, versioning in direct mail and beyond. Register at: https://www.ana.net/membersconference/show/id/MOC-OCT23E6

The tech industry group TechNet, U.S. Chamber of Commerce and other organizations are urging lawmakers to revise a proposed federal privacy law by more sweepingly overriding state privacy statutes. The proposed American Privacy Rights Act “falls short of creating a uniform national standard due to its inadequate federal preemption of the ever-growing patchwork of state privacy laws,” the groups say in a letter sent this week to leaders of the House Energy and Commerce Committee. As currently written, the proposed law appears to require businesses to allow consumers to opt out of online behavioral advertising -- meaning ads served based on cross-site and cross-app data. The current iteration also would require data brokers to let consumers opt out of data collection, and request deletion of their data. The measure additionally would allow consumers to sue over violations.