Spreading the word around the globe – our online communications campaigns

Forest certification is one of the few tools that can directly connect the consumer to the forest. It enables each of us to make a difference to the world’s forests through buying certified products.

We are reaching out to consumers to show that forest certification is about so much more than only trees – and online campaigns are an increasingly important aspect of this work. In the past year, we have been reaching out to, interacting with, and hearing from people around the world through a number of online communication campaigns.

20 years of caring for our forests
The campaign to our 20th anniversary kicked off last July. After a soft launch at the beginning of 2019, the “year of celebration” began the day after PEFC’s anniversary on 30 June. It was on this day back in 1999 when European small-forest owners came together to create PEFC – an international forest certification system that had their needs at heart.

Our 20th anniversary campaign told the story of PEFC in a series of chapters, from the early ideas until today. We have been publishing texts, photos and videos about PEFC’s history, approach, members, stakeholders and much more, to make both forest certification and what we do at PEFC more understandable and tangible.

This is the final chapter of the campaign, and as we are looking back to an exciting anniversary year, it’s time to say THANK YOU for the interest, likes, shares and the feedback from around the world!
more at: https://pefc.org/news/spreading-the-word-around-the-globe-our-online-communications-campaigns

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