Latest Report Reveals Paper Industry’s Environmental Perception Problems
Results of the 2023 study show clearly that, whilst paper retains its place as a vital communication and packaging material, there remain misconceptions about the environmental impact of the paper industry. The 2023 study found that consumers still perceive forests are decreasing in size, with 60% believing European forests are shrinking, although this number has improved since 2021 from 64%. The number of consumers who understand European forests are actually growing in size has improved to 15% in 2023 compared to 10% in 2021. It shows that consumers are becoming more aware of these facts within the myths that surround the paper industry. The truth is, European forests are growing in size and between 2005 and 2020, grew by an impressive 58,390km² – an area larger than Switzerland and the equivalent to 1,500 football pitches of forest growth every day.[1]