The Great Paper Perception Gap (twosides.info)
The difference between people’s perception of the impact of paper on the environment and fact has been highlighted in a groundbreaking study by Two Sides Of all the world’s materials, paper is perhaps the most misunderstood. While no one doubts the environmental damage the burning of fossil fuels and disposal of single-use plastics is doing to the planet, there’s still a lot of confusion around paper and how its use affects the climate. To counter the many misconceptions about print and paper, and its impact on the environment, Two Sides commissioned a wide-ranging European study to assess people’s perceptions of paper and the often large differences between these perceptions and fact. Not only did the study uncover a series of common misconceptions about paper, but it underlined the enduring value paper and print has in a society increasingly dominated by digital media. Click Read More below for additional information.