Monumental Outrage: Patagonia, The North Face, REI Take On Trump
Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia called the move hypocritical and challenged his authority regarding public lands. And the Outdoor Industry Association, in a letter signed by more than 100 outdoor companies -- including Columbia Sportswear, REI, New Balance, Woolrich and the North Face -- says it is “deeply concerned” about the order, which could potentially lead to rescinding and resizing national monuments, as well as opening them up for mining and drilling. Patagonia has been girding its loins for Trump for some time. Last fall, it spent a reported $1 million running full-page ads urging people to “Vote for the Planet.” And it has been deeply involved in the controversy around the Bears Ears Monument in Utah -- 1.35 million acres designated by former President Obama late last year. When Utah passed a resolution asking Trump to remove that designation in February, Patagonia pulled out of Outdoor Retailer, the OIA’s major trade show, protesting Utah’s “hostile” approach to the environment. And last week, the company unveiled an ad about Bears Ears to run on PBS, as well as an extensive video and virtual reality film about the area, detailing its cultural significance, sport opportunities, with easy links to contact Ryan Zinke, U.S. Secretary of the Interior, to protest. click Read More below for more of the story