How the Future of E-Commerce Will Impact Fulfillment
The convenience of online shopping is shifting a larger share of the retail marketplace to e-commerce. In 2019, e-commerce was 16.4 percent of total retail sales globally. But recent indicators show a strong rise in e-commerce that will lead to busier fulfillment centers. For example, Sally Beauty saw a 555 percent increase in its U.S. digital growth in the third quarter of 2020 compared to last year, and 163 percent growth in its European arm in the same time period. By 2023, e-commerce will amount to 22 percent of global retail sales. This jump in online purchasing will lead to big changes for fulfillment centers, particularly as consumers purchase a larger variety of items from the comfort of their homes. The future of e-commerce holds an increase in perishable purchases online, demand for rapid fulfillment, a need for more warehouse space, and more direct-to-consumer brands creating a memorable unboxing experience. As a result, fulfillment centers will need to find ways to package more orders and ship them out faster. click read more below for much more info