Neenah to spotlight custom packaging solutions at Luxe Pack New York 2018

For two days every year, the most creative luxury packaging designers managers and designers converge in NYC for Luxe Pack New York. And, for the 13th consecutive year, Neenah Packaging will join these innovators at Pier 92 in Manhattan to show its creative luxury packaging solutions and innovations. (Booth C601.)

Inspired by the latest trend colors of the year, Neenah is displaying its growing collection of cosmetics and fragrance packaging and will highlight custom solutions, the results of 1:1 partnerships with corporate clients.

“To be competitive in today’s beauty industry requires brands to be unique as well as provide a seamless customer experience. Today’s consumers of beauty products expect even more. They want their brands to be sustainable, something that’s become a differentiating aspect for many beauty brands. We are being asked more and more to help create custom packaging solutions that are not only captivating and compelling but also reflect a brand’s environmental values,” said Greg Maze, Senior Brand & Sales Manager, Neenah Packaging & Retail.

Neenah’s unique ability to help envision and manufacture custom packaging colors, textures and basis weights has become one of its specialties. Known for high precision color matching, unique textures, decorative finishes, and the ability to create special basis weights and custom sheet sizes, Neenah helps global brands to be, and stay, competitive with their packaging. “Luxury brand consumers expect a dramatic at-shelf presence and a tactile unboxing moment. With the largest portfolio of folding boards, box wraps, and labels and the ability to create one-of-a-kind custom solutions, Neenah Packaging is able to help our brand partners cater directly to their customer’s expectations,” said Maze.

With its experience and expertise in beauty, Neenah can help with packaging ranging from simple to the highest end product packaging. “No project is off limits. If you can dream it, we can make it,” says Maze.

Visit Neenah Packaging at Luxe Pack New York, May 16th and 17th in Booth C601.
https://www.neenahpaper.com/aboutneenah/news/luxepack2018

Related Posts

DS Smith launches new sustainable packaging solution for temperature sensitive deliveries

To answer the sustainability challenges raised by the growth in e-commerce, DS Smith and TemperPack are partnering to introduce ClimaCell®, a sustainable thermal insulation barrier for temperature sensitive goods such as meal kits, perishable groceries and medical products. How does it work? A combined pack will include: *a transport box – to protect and ship the content *insulation material – the thermal barrier between the inside and outside temperature (ClimaCell®) *and cooling agent (e.g. Gel packs)– to maintain the required temperature inside

DS Smith Tecnicarton receives the Liderpack Award for ‘best logistics and distribution packaging´

DS Smith Tecnicarton has received the Liderpack Award in the category 'best logistics and distribution packaging' for its latest innovative design, a telescopic lid valid for different packaging lengths. The system is made up of two joined sections and is equipped with several side tabs whose locking at different lengths allows the lid to be lengthened and shrunk and adapted to different dimensions. In this way, with a single element, multiple packaging references can be covered, which optimises storage space, promotes the reduction of stock costs and simplifies reference management.

From Plastic to Paper: The Eco-Conscious Evolution of North American Packaging Trends

In recent years, there has been a significant shift in the packaging industry. First in the UK and Europe, and now US and Canadian brands are moving towards paper-based packaging solutions. This transition reflects a growing corporate commitment to environmental sustainability, increased regulations and penalties for using plastic, and a desire to meet consumer demand for packaging that is both sustainable and easier to recycle, knowing it is not going into landfills. All of these motivators drive a growing movement to support a more circular economy, which is one based on the reuse and regeneration of materials or products, especially as a means of sustainably continuing production. One of the primary reasons behind the shift towards paper-based packaging is a heightened awareness of environmental issues, particularly the impact of plastic pollution on the planet. Paper-based packaging offers several environmental benefits, making it an attractive alternative to plastic.
Back To Top
×Close search
Search