L Brands Reports April 2018 Sales

*Comparable sales down 3.1% on an owned basis and down 2.7% on an owned-plus-licensed basis *Inventories up 4% versus 2021, reflecting ongoing planning and supply chain discipline *Net sales of $5.2 billion, down 3.9% versus the third quarter of 2021; up 1.1% versus the third quarter of 2019. *Digital sales decreased 9% versus the third quarter of 2021; up 35% versus the third quarter of 2019. *Brick-and-mortar sales decreased 1% versus the third quarter of 2021; down 9% versus the third quarter of 2019.

In the age of digital dominance, a surprising and heartwarming trend defies the wave—millennials’ and Gen Z’s preference for physical greeting cards. Even though these generations are digital natives, recent studies and surveys reveal that many prefer the tangible charm and personalization of paper greeting cards over their e-counterparts. According to a recent poll from online card and gift giant Shutterfly1, more than half (54%) of Americans say they still mail their greeting cards versus sending via digital and social platforms. The new survey of 2,000 U.S. adults split evenly by generation revealed that two out of three prefer to receive physical cards as opposed to digital ones, including younger respondents who are millennials (62%) or are part of Gen Z (59%). Personalization was a big deal to survey respondents, preferring to include family, vacation, or pet photos with cards.

Keep US Posted, an alliance consisting of consumer interests, industry groups, newspapers, nonprofits and businesses, applauds the U.S. House Committee on Appropriations for directing the Postal Regulatory Commission, which governs the U.S. Postal Service, to study the impact of planned postage increases. The Committee’s action, included in the 2023 spending package, is a direct response to Postmaster General Louis DeJoy’s announcement that stamp prices will increase July 31 and every six months thereafter, despite this year’s bipartisan postal reform law designed to fiscally stabilize the Postal Service and prevent unnecessary postage hikes. “It is destructive for Postal Service leadership to squeeze every last drop of revenue from the mail at the expense of the American people,” said Keep US Posted Executive Director and former Congressman Kevin Yoder (R-Kans.). “In just a decade, Americans could be paying well over $1 to mail a single letter. Using the mail will become unaffordable for American families, as well as newspapers, nonprofits, and businesses that depend on the Postal Service. These excessive postage increases will decrease volume and revenue so much that it will ultimately hurt the Postal Service’s 650,000 workers and their ability to keep delivering for our country. Projected mail decline will become a self-fulfilling prophecy.