HP Reinvents the #Wonderofprint at Dscoop Dallas 2018

HP Wonderland at Dscoop Dallas 2018 is a new inspirational experience for print service providers, brands and creatives to see how the latest HP digital innovations can create virtually any print imaginable.

Visitors to Dscoop Unleashing Print- Dallas, March 25-28, will have an immersive creative print experience at the curated HP showcase of amazing worlds of print using the latest HP Indigo and HP PageWide technology. “In HP’s #wonderofprint any idea can be printed to life – in any setting. This celebration of our customers’ innovation is made possible by the quality and versatility of HP digital print technology,” said Dave Prezzano, General Manager, Graphic Solutions Business Americas, HP Inc. “We created this print playground by bringing together the best creative minds and technology to help inspire PSPs, brands, and designers with the multitude of opportunities to grow business.”

Storyland
In this intergalactic journey, get blown away with the impact of personalized storybooks, photobooks, customized cookbooks and edge printing. Experience the new HP Reveal augmented reality technology on print.

Brandland
Featuring outstanding examples of worldwide brand innovation in labels and packaging, this sub-Saharan setting illustrates the impact of Amarula’s 400,000 one-of-a-kind labels for the Name the Elephant campaign to help protect the African elephant. See the world’s first animated label, Turmeon vermouth, in action.

Inkland
It takes more than color to shine. HP Indigo labs have created an array of extra special HP Indigo ElectroInks. Fluorescent inks that glow under UV light are now available in yellow, orange, and green in addition to pink; invisible security inks help protect brands from being counterfeited.

Move through the darkroom, experience light effects. Beer bottle labels printed on the new HP Indigo 6900 press with HP Indigo ElectroInk Silver make a sterling appearance.

read more/source: https://press.ext.hp.com/us/en/press-releases/2018/HP-reinvents-the-wonderofprint-at-dscoop-dallas-2018.html

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