Paper & Packaging – How Life Unfolds® launches characters for campaign

The Paper & Packaging – How Life Unfolds® campaign today revealed two new animated characters to further strengthen consumer connection to paper and packaging. The new industry brand ambassadors are a springboard for inspiring creativity, connection and achievement–qualities consumers around the world appreciate when using paper and paper-based packaging products.

“Paper and packaging products are prevalent in our lives, and it was our goal to create highly-relatable characters to represent the vital roles that paper and packaging play for each and every one of us,” shares Mary Anne Hansan, president of the Paper and Packaging Board. “We launched the Paper & Packaging – How Life Unfolds® campaign in 2015, and we are thrilled to introduce these new characters to help consumers nationwide recognize and remember the value of paper in their everyday lives.”

The characters appear in their own commercials on cable TV and in digital spots also posted on YouTube. They debuted in print in January issues of US Weekly, Forbes, Delta Sky, ESPN, HGTV Magazine and Parents Magazine. Look for the characters on the cover of US Weekly in February in a special double cover issue celebrating awards season. The paper character shows how paper helps us learn, be productive and achieve in our daily lives. The packaging character demonstrates how packaging routinely delivers goods safely to our doorsteps, stores and businesses. The campaign is designed to increase consumer appreciation for these unsung heroes and increase consumption behavior. The Paper & Packaging – How Life Unfolds® national promotional campaign is funded by manufacturers and importers of paper and paper-based packaging, including Georgia-Pacific.

To learn more about the 2018 campaign visit www.howlifeunfolds.com

https://www.gp.com/news/2018/02/paper-packaging-how-life-unfolds

Related Posts

Smurfit Kappa offers German businesses a unique integrated licensing service for recycling

Packaging leader Smurfit Kappa has launched a new company called Recycling Dual GmbH to help German manufacturers and retail businesses reduce costs and improve their sustainability efforts, in line with updated legislation. Recycling Dual offers an innovative and integrated holistic solution to track the entire life cycle of paper, cardboard and carton packaging. The unique solution highlights duplication which can be removed from the supply chain and reduce costs. For the first time Recycling Dual guarantees to close the full loop for paper-based packaging for its customers. The service provides them with a holistic solution to ensure packaging from their products is recycled through a nationwide collection system. From 2021, Recycling Dual will be the only company in the market with the ability to track the life cycle of paper, cardboard and carton packaging from production through to being recycled. The company was set up in response to a federal law which was enacted last year requiring stricter recycling requirements for all manufacturers and retailers who use consumer packaging as part of their supply chain, especially for e-commerce companies with e-commerce packaging. The law requires businesses to buy licences for the packaging they use, and with costs expected to increase by up to 30% in 2021, this has led to a greater responsibility being placed on businesses to increase their recycling rates. Additionally, failure to comply can result in significant fines.

A sustainable solution, right there in black and white

In its quest for supporting a healthy planet, Walgreens committed to four goals for its branded products, by 2030: reduce plastic packaging by 30%, make all packaging recyclable, increase recycled content in packaging and eliminate problematic single-use packaging. Significant steps have been taken toward making all packaging recyclable, and part of the progress has come in an unexpected place—nail polish remover bottle caps. “By switching from black plastic caps to white plastic caps in just these seven Walgreens brand products, we’re able to improve the recyclability of a projected 13 tons of plastic,” says Andrew Horn, senior manager of sustainability operations. “Many recycling facilities use mechanical vision systems, essentially robots with cameras for eyes, to sort packaging that comes in. They have a difficult time correctly identifying black plastic. So, too often, they’ll put it in the waste stream or just inaccurately sort it into the wrong recycling stream.”

American Forest & Paper Association Releases September 2020 Packaging Papers Monthly Report

Total packaging papers & specialty packaging shipments in September increased 14 percent compared to September 2019. They were up four percent when compared to the same nine months of 2019. The operating rate was 92.3 percent, up 6.7 points from September 2019 and essentially flat (-0.1 pts.) year-to-date. Mill inventories at the end of September decreased 3,000 short tons from the previous month, and were up 12,000 short tons compared to September 2019.
Back To Top
×Close search
Search